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Submitted by vincent_vega on Mon, 07/23/2007 - 2:58pm.

I am saddened again by Benroya pulling their bid for the old, and newer Olympia Brewery. It seems that there never seems to be a straight answer about why different interested parties pass over the brewery property.

The Schmidt family ran a very successful brewery business until consolidation in the brewing industry took its toll. The Schmidts tried to fight this by buying the ailing Theo. Hamm Brewing Company in 1975 and than merging with Lone Star Brewing in 1976. Unfotunately, Hamm's was too far gone, sales had slumped in a huge way and the fight with old Hamm distributors cost millions of dollars in legal fees that could have gone other places, like developing a new brew, or pushing advertising.

Pabst bought Olympia Brewing in 1983, and then was the target of Paul Kalmanovitz and his brewery wrecking empire in 1985. After this, it was all downhill and fast. Under Kalmanovitz and the new business model, advertising was slashed and only the minimum of brewery maintainance was done. This would haunt the brewery later on. Under the Pabst/Stroh/Miller deal in early 1999, it seemed that the Tumwater Brewery would be reborn. In an asset swap, Miller bought the brewery and the Hamm's label from Pabst, for the best it would seem. New spending happened at the brewery, new machinery was installed, more workers hired and the grounds improved.

About 4 short years later, Miller had turned into SABMiller and Tumwater was shut down. Numerous reasons made the rounds, the brewery was too small to fit into SABMiller's system, the fight with LOTT, Union unrest, and the years of neglect by Pabst of the brewery. Huge money needed to be spent to bring the brewery up to what SABMiller wanted and then it was still too small.

Fast forward to the sale of the brewery to what seemed at the time, a new bottled water company headed by one L. Eric Whetstone. SABMiller was happy to get $14 million for the property and the government and mayor of Tumwater was only too happy to see the site purchased for tax revenue. As things progressed, promises of an opening date were broken, money was spent and vendors went unpaid. In the end, the Daily Zero published an article which Whetstone and his lawyer claim resulted in the loss of a $125 million loan to get the bottled water company running. Did this stop a financial institution from being ripped off in a huge way, or did the story really stop an investor from using the money to turn the site into a positive business for the community? We could argue both ways, and possibly never know the true answer.

L. Eric Whetstone seems to be the present day Paul Kalmanovitz, buying property and breweries, stripping the equipment for sale, taking local government for a ride and disappearing like smoke. On the other hand, we could take a different look at it. Local government and the local newspaper start to attack and pick apart a new business when they don't get the answers they wanted. The cities of Lacey, Olympia and Tumwater make a grab at the properties few valuable assets, the water rights.

Why is it that a reporter at the Olympian can dig up this dirt on Whetstone but one lender gives him $35 million and another was on the verge of giving him another $125 million? What is the true reason that businesses won't set up on the site? Local government more than willing to stick the knife in a business when it suits their needs? Is it LOTT? Is it the Unions? Is it asbestos and the amount of money it will take to clean up? Benroya claiming that the Old Brewhouse is on a flood plain seems to be a pretty flimsy excuse to back out of a business deal. There must be more, and I am very curious to know what it is.

»

My experience

My experience with Benaroya goes back to the late 1970s when I handled advertising for Parkway Plaza with my newspaper. Jack Benaroya (not sure if he is still part of the action) was a no nonsense businessman that, if he could make a dollar, would. I dealt more with his son-in-law, which I'm assuming, all being well, is still with the company, possibly running the show. Their forte was shopping centers and I'm not sure if they've gotten away from that. Maybe the Brewery was an idea that didn't fly. Hard to say.

"There is only one race, the human race" - The Neville Brothers

»

Alternative idea for the brewery

Ok, so you can't brew beer there..ever. you can't bottle water there..thank god. How about turning the old brewery into the newest local newspaper? It has the large rooms needed for printing presses and storage. Come on, quit boycotting and do something about it!!
»

Great idea! Will you write

Great idea! Will you write me a check so I can see this to fruition?

Sleep, William Blake/All is well/There's a marriage up in heaven tonight/There's a fire in hell
Daniel Amos

»

It would have happened by now

Marcie, If you think these cities could support another daily, and the demand was there, don't you think that it would have happened by now? I see the old and newer breweries being turned into condos eventually. It could also support some smaller vendors that could offer services to the new tennants. Could be good. Tumwater doesnt need another farmer's market/retail area.
»

Affordable housing is a great idea

As to the newspaper idea, I maintain that a good weekly could do the job in our market, but that would take substantial seed money to get started.  There are few newspaper style presses that are not owned by newspaper groups, thus, you can imagine the control the cost of production pretty well.

I'd love to the the Lafromboise Group (The Chronicle and the Nisqually Valley News) produce one really good weekly in Thurston and Lewis County or Mason County's paper do the same.  Electronic media and the internet kicks print's butt on immediacy of coverage, but a good weekly could provide feature and in-depth coverage to compliment such on a local basis.  Also, possibly someone to go into Grays Harbor.  The four county area is all connected retail-wise.

"There is only one race, the human race" - The Neville Brothers

»

For starters whether or not

For starters whether or not this area could support another daily paper is totally irrelevant to "it would have happened by now". It is more about the cost of starting up a daily publication. Even with computers you need a hell of a lot more than a typesetter, a letterpress and some paper these days.

Next... Tumwater doesn't have a farmer's market. The state workers in Tumwater have a farmer's market on Wednesdays from 11am to 2pm. How are Tumwater residents that work days suppose to attend that?

Finally Tumwater does not have the kind of classy community orientated retail/park space that this property could be. As some know when I-5 plowed through town on it's way up North, Tumwater lost it's own downtown and in my opinion has never seemed to recover.

I know because of restrictions that it can't happen... However I always thought taking back the old brewery and revive the historical pre-prohibition beers that used to be crafted there would be very cool. With all the space there you could do that and some retail and condo spots. Restoring pre-prohibition beer recipes is big right now a small number of folks have done it successfully and we could put Oly back on the quality beer map.
»

You may have a point.

I do not know if the stipulation about brewing extended to the Old Brewhouse or all of the property. It would take a huge amount of money to re-start the Old Brewhouse, about $10-15 million last I heard. It would be great to reinstall the Schmidt's gravity brewing process that was there before Prohibition. We then have the trouble of Pabst owning the Oly Beer recepies, although they have recently been selling individual labels, Narraganssett, to private owners. Of course, they had discontinued Nasty Gansett awhile ago and still brew OLY. They are down to about 27,000 barrels a year back in 2005, the end may be near. My point of a paper starting up still holds up though. If there was the demand and a way to make a profit, someone would have found the money. As for farmer's markets, it isn't a huge drive to Olympia.
»

What I would like to know...

I would love to be able to converse with a former employee of the brewery, preferably when the Schmidt's were owners, but Pabst or Miller would be fine as well. I would like to know more of the inner details, not dirt, of what went on, etc.
»

Personally,

I think the entire concept of actual, hard copy daily paper will get completely reinvented in the coming decade or so by someone, somewhere, incredibly successfully. It's not necessarily the idea of a local daily paper itself that's been dying for so long but perhap it's the very old, very out of date business (and information) model every single damn paper in the country uses that's moribund. Why shouldn't the reinvention start in Oly? :)
»

Good point, Rafael

 Print media, in general, is in need of a major overhauling.

At the same time, take a look at Cigar Afficianado.  An extremely vertical market segment, yet they kick butt in terms of articles and advertising (which as we all know, pays the bills).

They were smart enough to do their homework about their readers and then deliver a product that the audience wanted.

"There is only one race, the human race" - The Neville Brothers

»

"The Elements of Journalism"

Bill Kovach,Tom Rosenstiel

Anyone interested at all in journalism MUST read this book. This is perhaps the most important book on journalism.

In journalism's earliest form, news was delivered via travellers. They would arrive in a town or city and go to a public house, or pub, and write the latest happenings from the town they came from in a log book which was at the bar. Olyblog fits this model precisely. People who create posts here may not be travelers, but we are using a central form of communication to inform one another about what's going on in our community. I believe that print is dying, for many reasons. The internet and blog frenzy is one huge one, perhaps rising oil prices is another. It's very important what we're doing here, and true to the spirit of REAL journalism.

They must find it difficult...
Those who have taken authority as truth,
rather than truth as the authority."
- Gerald Massey

»

Where I grew up...

there were THREE newspapers in my town. I grew up in New Jersey, but it was not an urban area by any stretch of the imagination and I had to scoop the patties from the neighbors cows before we mowed the front yard. Even this rural part of NJ (yes, they are out there) had two dailies, the Courier News and the Star Ledger, both with printing presses in my town, and a weekly rag, the Somerset Messenger Gazette (where my Mom happened to work). The point - even in this more rural part of NJ, we had options. My Mom had subscriptions to all three papers that she would read every day. Why does Olympia, the CAPITAL of our state, only have one paper? This is ridiculous! Whether it's locally owned or a corporate paper, I don't care, just give me some options for Christs sake.
»

I was hoping...

to keep this about the brewery and what other locals know of the running/history of it past, present and future. Any thoughts? I took many a tour in that brewery and the only place I can think of to put a print press is the bottleshop/distribution center.
»

A greater Vision

If anyone has happened to take a look at the propsal for the old Brewhouse, I think that it sounds like an amazing idea. Go To www,oldbrewhouse.org. Olympia is one of the most overlooked state capitals in the nation, and If we had a facility that represented out culture and art I think that would not only help Olympia become a attraction, but bring all local buisness more revenue. If I spend a lifetime living in this town only to watch such a beautiful architectural landmark fall apart, I will be extremly disapointed with our State for allowing this to happen, Seriously the state should throw down the money to restore this building, it would be a worthy expense out of the nearly $83 million budget for historical preservation
»

Watch that comma!

link has a comma rather than dot after www, for you cutandpasters. Or click here:

old brewhouse logo

 

It seemed like the site hasn't been changed in years. I used the contact form to write them, maybe they'll send me an update (or post it themselves...).  

»

I have gotten replies

shortly after the celebration they had about a year ago. I was thinking of posting my brewery pics from last year, about early August when they were taking the aging tanks out of the RS&T cellars.
»

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